Google Business Profile Optimization Process (Google Maps)

I optimize your Google Business Profile (formerly Google My Business) to work as a conversion channel: calls, messages and clicks with real intent.

It's not “fill in the blanks. It's structure, consistency and trust signals.

See: Deliverables • Steps • Times • Frequently Asked Questions

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What you get (in 30 seconds)

• A clear profile: Google understands what you do, where you work and how to contact you.
• A trustworthy profile: trust signals visible to the customer
• An action oriented profile: calls, messages, routes and clicks to the site.

If you “show up” today but don't convert, it's almost always because of the structure.

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Step 1 - Diagnosis (what I check first)

Before touching anything, I check the real status of the profile and the context of your market.

Profile review

• Main and secondary categories
• Services, products and descriptions
• Attributes, schedules, zones (if applicable)
• Consistency of data (name, telephone, address or service areas)
• Conversion signals (buttons, calls, messages, links)

Trust review

• Photos (quality, consistency and business coverage)
• Reviews (trends, content, timeliness of response)
• Questions and answers (Q&A) and message control

Local jurisdiction review

I compare your profile against similar businesses in your area (Mexico, USA or both) to detect what signals you are missing to compete.

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Step 2 - Structure and correction (what I adjust)

This is where the profile ceases to be “a token” and becomes understandable.

Categories, services and offer (without noise)

I align categories and services to how your customer searches. I don't put “just for the sake of it”: each element should help Google rank you and help the customer understand you.

Description converting

I write descriptions oriented to real customers: clarity first, keywords without sounding forced.

Consistent data (no triggering problems)

Sensitive changes (name, address, zones) are made with care to avoid verification friction or inconsistencies.

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Step 3 - Conversion (something happens when you are found)

An optimized profile should drive action, not just impressions.

Clear actions

I prioritize what generates contact:

• Call
• Message
• How to get there
• “Website” (where appropriate)

Visible confidence

I work with signals that the customer interprets quickly:

• Well-managed reviews (no “begging”, with strategy)
• Well-constructed Q&A to master the message
• Photos that prove and explain

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Step 4 - Alignment with your website (the bridge that most businesses break)

On Google Maps, many people tap “Website” before calling.

If your page does not confirm what you promise on Maps, you lose the conversion even if the profile is well worked.

Two ways (according to your needs)

1) Landing Attraction (Maps → Customer).

A single page to convert intent to contact. Ideal for quick closing.

2) Full website (trust + scale)

For businesses with multiple services, multiple locations or multi-market sales.

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Deliverables (what I give you)

• List of changes applied and why
• Final structure of categories/services/attributes
• Optimized text (description + key parts)
• Actionable recommendations for photos, reviews and Q&As
• Short maintenance guide (what to do / what not to touch)

If your case requires extra support (verification, suspension or sensitive market), I tell you from diagnosis.

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How long it takes (actual expectation)

It depends on the current status of the profile, your local competition and if reverification is required. In general, it is first noticed in profile clarity and actions (clicks, calls, messages) and then in visibility.

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Frequently Asked Questions

Next step

If you want, I'll go over it with you and tell you what's holding your profile back and what's the right way to go: profile only, profile + landing, or profile + full site.

“Clear response. No commitment.”