Creating a bilingual site is not about translating. It's designing an experience that breathes your brand in two cultures, that ranks in Google in Spanish and English and converts visitors into customers. At Un Ejemplo we do it with a clear, measurable and human process.

• You reach more markets with a consistent message.
• You rank in two languages with technical and content SEO.
• You increase confidence and conversion by speaking the language of your customers.

The first important step is to know your business. This requires total immersion in your procedures, objectives and, of course, most importantly, your target audience.

We set up extensive meetings to understand your business, including your mission, vision, values and the unique value proposition you offer to your customers - without losing nuance - in both languages.

We detect local and international gaps and opportunities for differentiation.

We analyze local and international competition to identify best practices and opportunities to differentiate you. Assessment of your current presence: We evaluate your website (if any), your social media profiles and any other existing online marketing material in order to assess your online presence and see what improvements you can make.

We know who your customer is in each language: this is the critical first step to ensure that your message can reach your target audience in both languages.

Market research: We conduct exhaustive market research to understand your potential customers' needs, preferences and ways of buying in Spanish and English.

Customer Profiling (Buyer Personas): We create detailed profiles of ideal customers in each language. Buyer Personas profiles include: demographic and psychographic information, motivations, weaknesses and objectives.

Keyword analysis: We identify the keywords and phrases that your potential customers use to search for products or services like yours in Spanish and English. This is a fundamental step in SEO. Cultural Adaptation: In this phase, we take into account the linguistic and cultural differences of Spanish and English speaking audiences in order to provide a relevant and appropriate message for each audience.

To summarize, this third phase of the Phase II discovery process seeks to gain a good understanding of your company and your target audience in both languages to lay the groundwork for a bilingual website.

Once we are clear about your business and your target audience, we come to the creation of your bilingual website.

Faithful identity, clean interface, smooth navigation on any device. We create a unique, highly attractive web design that reflects your brand identity and is visually appealing to your target audience in both languages. User Experience (UX): We focus on developing an intuitive and fluid user experience that allows easy navigation and interaction with your website.

Responsive design: We make sure that your website is fully responsive, so that it automatically adapts to any device, whether it is a computer, a tablet or a cell phone.

Selection of images and videos: We select good quality images and videos that are relevant to your business and capture the attention of your target audience.

Optimized for SEO in English and Spanish: Search engine optimization (SEO) is essential if you want your website to be easily found by your potential customers on Google and other search engines. Keyword tuning: We integrate the target keywords that have been defined in the discovery phase into the content of your website, in the titles, meta descriptions and/or image tags.

Adjustment of the website structure: We create a clear and modular website structure that makes navigation smooth and easy to crawl for search engines.

Adjustment of the speed of the website: We optimize the loading speed of your website to facilitate both navigation by users and to favor the positioning in search engines. High quality content production: We produce original, relevant and engaging content in Spanish and English to answer your potential customers' questions and provide them with value.

Linking strategy for professional bilingual websites: We elaborate a strategy of internal and external links to promote the authority of your website, as well as to improve the position of your website in search engines.

Application of hreflang notes: We apply hreflang notes to indicate to search engines the Spanish and English versions of your website in order to prevent problems with duplicate content and to optimize positioning in search results for each language. In conclusion, this stage focuses on launching an attractive, usable and SEO optimized bilingual website, which maximizes its visibility and allows you to attract potential customers.

Once you have your bilingual website, it's time to launch it to the world! And, therefore, start attracting your potential customers who speak Spanish or English.

A single site with language selector for a simple and traceable experience.
Your website is available in English and Spanish, which allows you to reach a much wider audience, increasing your business opportunities.

We use a single domain for your bilingual website to simplify management and maximize the user experience. This way, users can easily switch between English and Spanish versions of the website thanks to a language selector.

More visibility, better positions, higher conversion. We measure, we learn, we iterate.
With its premium design, SEO optimization and quality content in both languages, your website is designed to make an impact on your target audience and help you achieve the business goals you have set for yourself.

In summary: This phase consists of launching your brand to the world through a bilingual website optimized to reach a wider audience, increase your visibility and, consequently, generate an important impact on your market.

• By adding English, the potential audience increases from 8% to 33% of all global digital users
• Increased potential audience from 8% to 33% of global users
• Better SEO positioning in both languages
• Increased credibility and competitive differentiation
• Reduced bounce rate - 72.1% users stay longer on sites in their language
• Health sector: +70% of traffic in English in 6 months.
• Niche ecommerce: x2 in international conversions after bilingual relaunch.